Reels and Stories on Facebook and Instagram
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In the composer, select your Facebook Page or Instagram channel and open its tab.
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Under Post Type, choose the format.
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Add your media and schedule as usual.
| Post Type | Notes |
|---|---|
| Post | Text, link, photos or one video. Text-only posts under 130 characters can have a coloured background. |
| Story | One photo or video. |
| Reel | Exactly one video, 3 to 90 seconds long. Vertical 9:16 works best. Optional Reel title. |
| Post Type | Notes |
|---|---|
| Post / Reel | One image or video, or a carousel. A single video is published as a Reel. Carousels can mix images and videos (up to 20 items). |
| Story | One photo or video. |
Extra Instagram options for Post / Reel:
- Collaborators: up to 3 accounts (they can’t be private).
- Audio (Reels with one video): music or original sound, with volume controls.
- Trial Reel: show the Reel to non-followers first, then share it with followers manually or automatically based on performance.