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PostNimbo Help

Links and UTM tags

UTM parameters (utm_source, utm_medium and so on) tell your website analytics where a visit came from. PostNimbo can add them to every link in your posts, so you don’t have to tag links by hand.

Set it up

Section titled “Set it up”

  1. Go to Settings → Links & UTM (admins).

  2. Turn on Add UTM parameters to links.

  3. Fill in the values. Use placeholders so each post gets the right value, and leave a field empty to leave that parameter out.

  4. Add any Excluded domains, one per line.

  5. Select Save.

Settings, Links and UTM tab with the switch, the placeholders, the five UTM fields and excluded domains.
  1. Add UTM parameters to links.
  2. Placeholders: {{network}}, {{brand}}, {{channel}} and {{date}}.
  3. Source, Medium, Campaign, Term and Content.
  4. Excluded domains: links to these domains and their subdomains keep their original URL.
  5. Save.

Under the settings, Preview shows the link a channel would get: paste a link and pick a channel.

When tags are added

Section titled “When tags are added”

Tags are added when the post is saved, before links are shortened, so a short link points to the tagged URL.

UTM tags and short links: order of operations When you save a post, UTM tags are added to each link first (skipping excluded domains and links that already have UTM tags), then links are shortened if you choose to, so the short link points to the tagged URL. yes no You save the post Channel strips links? Links removed nothing is added 1 Add UTM tags Settings → Links & UTM 2 Shorten links ask, always or never Published short link → tagged URL skipped for excluded domains and links that already have UTM Placeholders: {{network}}, {{brand}}, {{channel}}, {{date}}.
  • Links that already have UTM parameters are left as they are.
  • Channels that remove links from posts get neither tags nor short links.
  • Short links follow the Shortlink Preference in Settings → Global Settings: Ask every time, Always shortlink or Never shortlink.