Competitors

Add a competitor

1. Go to Settings → Competitors (or Analyze → Competitors → Manage competitors).

2. Choose a Channel of yours on the same network.

3. Enter the competitor’s Handle.

4. Select Add competitor.

Supported networks: Instagram, X, YouTube, Bluesky and Mastodon. You can track up to 20 competitors per workspace.

Compare

Go to Analyze → Competitors and pick 7, 30 or 90 days and a brand. The table shows you and each competitor side by side:

1. Competitors tab.
2. The period and the brand.
3. Manage competitors opens the settings.
4. Add competitor, shown until you track someone.

• Followers and Change
• Posts / week
• Engagement rate: average likes, comments and shares per post, divided by followers
• Trend

Competitor numbers are recorded once a day. Select Refresh on a competitor in Settings to update it now.

Note

• You need a connected channel on the same network: a brand without an Instagram channel can’t track Instagram competitors.
• Facebook Pages can’t be tracked, because Facebook doesn’t share other Pages’ numbers.
• Instagram competitors must be business or creator accounts.