Topics
A topic groups conversations that mention certain words, such as “Delivery” for messages containing shipping, delivery or tracking.
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Go to Engage → Settings → Topics (admins).
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Enter a Name and the Keywords to look for.
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Pick a Colour.
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Optional: Add tag to tag matching conversations automatically, and Route to skill to send them to a teammate with that skill. See Routing by skill.
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Choose a brand, or All brands, and save.
New conversations that match show a coloured topic chip. Use the Topic filter in the inbox to see them, and the topic list shows how many matches each topic has.