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PostNimbo Help

Overview and KPIs

At a glance

Section titled “At a glance”

Analyze collects your channels’ numbers once a day and compares them with the period before. The same engagement data drives the best-time suggestions you see when scheduling.

Queue and best-time logic Each channel has posting time slots; open slots show in the queue and composer. Best time uses your engagement from the last 90 days when at least 10 posts have data, otherwise a default. yes no Channel time slots ⋯ → Edit Time Slots Free slots in queue and composer Add to queue composer at that slot Post scheduled Best time next five, Add at best time Your engagement last 90 days 10+ posts with data? Your best times Default times Times use your timezone. A new channel starts with three default slots.
How your results feed best-time suggestions in Publish. See Best times to post.

The Overview tab

Section titled “The Overview tab”

Open Analyze in the top bar. The Overview tab is the summary of all your channels.

Analyze, Overview tab with the period picker, channel and brand filters, Export and Refresh data, and the best times heat map.
  1. Overview, Channels, Inbox, Competitors and Hashtags.
  2. The period: 7 Days, 30 Days, 90 Days or Custom (start and end date).
  3. All channels or one channel. The brand follows the brand switcher (All brands or one brand).
  4. Export and Refresh data.
  5. The best times heat map.

Until the first numbers arrive, the cards area says No data yet. Select Refresh data to fetch them now.

KPI cards

Section titled “KPI cards”

Each card shows a total for the period and the change vs previous period. Depending on your networks you’ll see metrics such as:

Followers, New followers, Impressions, Reach, Views, Engagement, Likes, Comments, Shares, Saves, Clicks and Watch time, plus Posts published.

Not every network reports every metric. For example, a network that doesn’t share reach won’t add to the Reach card.

Below the cards

Section titled “Below the cards”

The Channels tab has a detailed view per channel. Competitors, Hashtags and Inbox have their own pages: Competitors, Hashtags, Inbox reports.